New iPad 2 Ad Highlights Versatility, Tries To Break Through To Doubters

Unveiled today, "We Will Always," the third iPad 2 commercial by TBWA takes the first two iPad 2 ads -- which emphasized device functionality over hardware specs -- one step further. Appealing directly to a mainstream vs. early adopter audience, the new ad emphasizes the iPad 2's ability to perform functions we'd normally complete analog (or on a PC) like the creation of photo albums, reading a book, following recipes, watching sports, going to meetings, making home movings or teaching our kids handwriting (note the shout out to OS X Lion).

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